Graphic Design: What's Going On In This Design?

             Digi- Key                                                   Nikon Digital Camera

Where did the advertisement come from?

-Electronic  Design Wireless Everywhere

-Scientific American Mind

What is being advertised?
-Digi- Key
-Nikon Digital Camera

Observations:
Digi-Key

• Message Content-
• Size and Shape-
• Readability-
• Needs the Audience-
• Use of proven Design Elements and Principles-

Nikon Digital Camera
Special Feature- Zoom

• Message Content-
• Size and Shape-
• Readability-
• Needs the Audience-
• Use of proven Design Elements and Principles-

1. What are trends? Why is it important to identify them prior to graphic design?

2. How does human nature play a role in how a product is marketed to a specific demographic group?

3. How is a potential audience identified?

4. What must you discover about the target audience prior to graphic design?